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  • Icelandic Skyr is a premium cultured product found in the Yogurt Category.
  • MPS Enterprises was appointed to Northeast Broker for Icelandic Provisions in October 2016.
  • MPS executed their new Brand launch plan which resulted in 95% ACV in the Northeast in just under five months.
  • After just eight months, Icelandic achieved #2 brand spot in Skyr category for the Northeast.
  • The success of the brand lead to date has lead to increased sku count in several major Retailers.
  • MPS provided leadership and direction to the Client in creating the necessary infrastructure needed to manage promotions, pricing, invoicing, deduction management and distribution.
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